Thought I’d post a quick summary of key remarks by Steve Jobs at D8, courtesy Engadget’s live coverage1.
Regarding Foxconn Suicides:
Steve: It’s a factory — but my gosh, they have restaurants and movie theaters… but it’s a factory. But they’ve had some suicides and attempted suicides — and they have 400,000 people there. The rate is under what the US rate is, but it’s still troubling.
Steve: We had this in my hometown of Palo Alto, copy cat suicides.
Regarding Search:
Walt: So last year we had a company called Siri, a search company…
Steve: They’re not a search company. They’re an AI company. We have no plans to go into the search business. We don’t care about it — other people do it well.
Regarding Press:
Steve: Well I think the foundation of a free society is a free press. And we’ve seen what’s happening to papers in the US right now. I think they’re really important. I don’t want to see us descend into a nation of bloggers. I think we need editors now more than ever.
Steve: I can tell you as one of the largest sellers of content on the internet to date — price it aggressively and go for volume. That has worked for us. I’m trying to get the press to do the same thing. They need to do it differently than they do it for print.
Steve: I think people are willing to pay for content. I believe it for music and video, and I believe it for the media.
Regarding Interaction with Computing Devices:
Steve: People laugh at me when I say it’s magical… but something has been stripped away and removed between you and the computer…
Regarding Pulitzer-winning Cartoon Censorship:
Steve: Yes… and political cartoons got caught in that. We didn’t think of that. So this guy submits his app and he gets rejected. We didn’t see that coming. So we changed the rule, but this guy never resubmitted… then he wins a Pulitzer Prize, and he says we rejected him. So, we are guilty of making mistakes. We’re doing the best we can, we’re learning as fast as we can — but we thought this rule made sense.
Steve: We’re doing the best we can, we’re fixing mistakes. But what happens is — people lie. And then they run to the press and tell people about this oppression, and they get their 15 minutes of fame. We don’t run to the press and say “this guy is a son of a bitch liar!” — we don’t do that.
Steve: 95% (of app submissions) are approved within 7 days…
Regarding Gizmodo:
Steve: Well a guy… who can say if he’s a journalist.
Steve: The person who took the phone plugged it into his roommates computer. And this guy was trying to destroy evidence… and his roommate called the police. So this is a story that’s amazing — it’s got theft, it’s got buying stolen property, it’s got extortion, I’m sure there’s some sex in there (huge laughs)… the whole thing is very colorful. The DA is looking into it, and to my knowledge they have someone making sure they only see stuff that relates to this case. I don’t know how it will end up.
Steve: You know, when this whole thing with Gizmodo happened, I got advice from people who said ‘you gotta just let it slide, you shouldn’t go after a journalist just because they bought stolen property and tried to extort you.’ And I thought deeply about this, and I concluded the worst thing that could happen is if we change our core values and let it slide. I can’t do that. I’d rather quit.
Regarding TOS Change for Analytics:
Q: You changed your TOS on analytics — do you want to own that for developer’s data?
A: Well we learned this really interesting thing. Some company called Flurry had data on devices that we were using on our campus — new devices. They were getting this info by getting developers to put software in their apps that sent info back to this company! So we went through the roof. It’s violating our privacy policies, and it’s pissing us off! So we said we’re only going to allow analytics that don’t give our device info — only for the purpose of advertising. But you can’t get info off of our devices and turn around and sell it. That you can’t do… is that clear?
Q: It is, but there is vital info there that could make apps better…
A: That’s true… but there’s no excuse for them not asking customers if it’s okay to send that data. We’re willing to talk to some of these people when we calm down… but it’s not today.
Regarding DRM-ed Content:
Q: I bought the movie Up on DVD, it had a digital download. I put it on my iPad. I hooked up my VGA adapter and tried to play it… but I couldn’t because of HDCP. Can you tell me how you’re helping with this?
A: We didn’t invent this stuff…
Q: But you did deploy it…
A: Well the content creators are trying to protect this stuff, and they’re grabbing at straws. Sometimes they grab the right ones, and sometimes they don’t. If we want access to this stuff, we have to play by some of their rules. I feel your pain.
Regarding TV:
Q: Hi, I’m from Hillcrest Labs… do you think it’s time to throw out the interface for TV? When will Apple do something there?
A: The problem with innovation in the TV industry is the go to market strategy. The TV industry has a subsidized model that gives everyone a set top box for free. So no one wants to buy a box. Ask TiVo, ask Roku, ask us… ask Google in a few months. So all you can do is ADD a box to the TV. You just end up with a table full of remotes, a cluster of boxes… and that’s what we have today. The only way that’s going to change is if you tear up the set top box, give it a new UI, and get it in front of consumers in a way they’re going to want it. The TV is going to lose in our eyes until there is a better go to market strategy… otherwise you’re just making another TiVo.
Q: In the phone area you were able to partner with a carrier… would you do that with TV?
A: Well then there’s a problem, providers are local… it’s a Tower of Babel problem…
Interesting read, thanks! I finally see the larger picture